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Know Your Market

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Who are you writing for? Before and throughout the process of writing a book, writers must keep in mind, “Who will buy?” If you start book writing without giving this sufficient thought, you may have no difficulty writing a book but you will find yourself significantly challenged when it comes to marketing your book and generating sales.

Our book ideas come from our personal experiences, but that is just the starting point. Nobody wants to read just about you. They want to know how your experiences will help them make their lives better. Throughout your book writing you must constantly put yourself in their shoes. Ask yourself three questions.

First. What is the pain your book writing is trying to heal? What are your potential readers suffering from or what information are they missing that impels them to look for a solution?

The second question to ask yourself before writing a book is:  What, in your experience, entitles you to provide answers? Have you had similar experiences? Are you educated specifically in that subject area? Are you intimately acquainted with people who have had the experiences? Is your book idea the subject of research? How will your book resonate with your readers so they know that you know who they are, how they feel and what they want?

Third, how can you heal your readers? What will you tell them that will change their lives, make them better?

Constantly throughout your book writing, you must do your best to see your book through the eyes of your potential readers. Remember your writing purpose. Your book writing is intended to make a difference, but it cannot do that if, after you publish a book, it does not sell. People must read the book, find that it makes a difference in their lives, and tell all their friends about it. They will only do that if you have taken the time to determine your market, research it, read some other writers’ books, determine how what you are saying is different, and zero right in on your perfect client.

Then and only then, when you have understood your reader’s pain, established that you have the goods to provide answers of a different sort, found a hook, and provided solutions in a way that pleases readers and heals their pain. Then and only then will you have determined your market, satisfied it and be able to sell your books.


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