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As long as your book has an ISBN number, it can be sold in bookstores.
If your book has been published by a royalty publishing company,
it will be represented in their book marketing materials, and salespeople
will mention it when they do their book publicity promotion meetings
with book buyers.
If you have chosen to self-publish, you can also achieve book sales
in bookstores. Independent bookstores will usually be happy to carry
books published by local authors. Larger bookstore chains may carry
your self-published book on consignment for a while, but to get
your book into these large bookstore chains, you will do better
to make arrangements with a distributor. There are book distributors
who specialize in distributing self-published books and they can
be easily found on the Internet.
What generates books sales, however, has very little to do with
how your book has been published. People need to know that your
book exists before they can buy it. To sell books, you will have
to do some serious book marketing and book publicity. Book publishers
will not do this for you. You can hire people who offer book publicity
services. They can create press releases and get you interviews
on radio and television.
Alternatively, you can get lists of radio and television stations
and do book publicity on your own if you like, or you can hire a
student to “smile and dial.” You will need a great press
release, though, so it might be a good idea to get some help with
that.
If your book is self-published, here are some statistics that you
might want to keep in mind. Bookstores usually take about 40% of
the cover price and distributors take 25%. In addition, distributors
and bookstores can take up to a year to pay you for book sales.
If you have self-published, book store sales may not make as much
financial sense as selling on your web site and at your seminars
or speaking engagements.
Book sales, no matter where, depend on the extent of your book
marketing and book publicity efforts. The best idea is to offer
your book for sale in as many different venues as possible, and
get on with your book publicity efforts. You will see the results
in book sales as you get your message out where it belongs, in the
hands of readers.
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